3 Secrets You Need to Know to Build Your Reputation
In this technical age where there are no secrets, and decisions live forever, building a great reputation for your company is extremely important. While image, branding, and social media are all very important parts of the puzzle, there are three secret ingredients that the businesses with glowing reputations all possess:
1. Genuine Love of Their Customers
The most successful companies in the world, those who have great reputations, have achieved success by having a genuine love of their customers. These companies don’t have employees that like going to work just to get a paycheck- they like going to work to interact with the customers they love! This attitude of care and respect emanates throughout the company and affects every interaction with their customers. Naturally, this makes the customers feel special and cared for, creating loyalty that lasts a lifetime.
2. Great Customer Service
The emphasis here is on “serve.” Businesses with great reputations focus on the old saying, “the customer is always right.” They put their customers first, and go above and beyond to make sure their service is timely, quality, and personable. As with the last point, making your customers feel respected and important leads to brand loyalty.
3. Community Involvement
This one is extremely important, especially for small businesses, and those located in small towns. Being involved in the community is a great way to contribute to the town and customers who bring you business, and honor causes you care about. It also can provide some positive press, and show that your company is community-conscious, and wants to give back.
To be successful in building your company’s reputation, these three important aspects must be integral in your business mission, and actions. They only help you if your company sincerely believes in them, and exemplifies these qualities on a daily basis. If your business ideals encompass these three points, highlight them when possible, pay it forward, and you’ll see the results as your reputation glows brighter than ever before.
Abby Yetter is the CEO and Chief Consultant of Bright Ideas Small Business Solutions, LLC. She is a driven, enthusiastic businesswoman, with a talent for organizing the chaotic, and branding the unfamed. Abby strives to use her creativity, and experience, to solve the many problems of small businesses. With a background based in customer service management, social media, technological organization, sales, marketing, and customer experience specialties, she enjoys taking everyday complications, and finding the newest, most productive ways to execute the tasks.All stories by: Abby Yetter