What To Do About the Facebook Changes
Last month, Mark Zuckerberg announced that Facebook is changing its news feed algorithm to emphasize content coming from “friends, family and groups.”
“As we roll this out,” Zuckerberg said, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
So how is your business supposed to cope with less organic reach overall and fewer views on non-paid, organic content? Try the following suggestions.
Encourage Your Customers To Follow Your Page
Don’t forget to remind your customers that they need to follow your page to get your social updates. Additionally, let them know to choose the “See First” preference so that they always see your new content.
Keep Posting Content Encouraging Comments
The “meaningful” interactions Facebook is pushing apparently means lots of comments. So, if your business is looking to get into people’s news feeds, you’ll need to continue posting organic content that is engaging to consumers. Ask questions in your posts or put out polls so that people are inclined to participate in your post with a comment. It will help your reach and visibility.
While it is important to encourage comments on your posts, do not tell people directly in your post to comment on it! Posts like “COMMENT on this post if you love Fridays,” are considered ‘engagement-bait’ and will be demoted by Facebook. These don’t encourage organic, meaningful interactions, so they won’t help your business get visibility.
Continue Making Live Videos
Facebook Live video-casting is still going to be favored by the new algorithms. So, if you haven’t added this to your content lineup before, consider adding a once-a-week Facebook Live session where an employee answers product questions or showcases a new facet of your company you want people to see.
Hook-Up With An Influencer
Social media Influencers are people first and marketers second, so they naturally have many valuable connections and a growing audience based upon meaningful interactions. If your company hasn’t already, consider getting connected with a serious Influencer in your industry who can help showcase your company’s products and services, helping you get the reach you business page can’t get by itself. It will cost you money (Influencers have value and many do this full-time), but the exposure can really be worth it.
This isn’t the first time Facebook has made major algorithm changes that have altered the social landscape for businesses. In order to make the most of it, you need to change with the times and make sure you are maximizing your efforts and finding new ways to get results!
Abby Yetter is the CEO and Chief Consultant of Bright Ideas Small Business Solutions, LLC. She is a driven, enthusiastic businesswoman, with a talent for organizing the chaotic, and branding the unfamed. Abby strives to use her creativity, and experience, to solve the many problems of small businesses. With a background based in customer service management, social media, technological organization, sales, marketing, and customer experience specialties, she enjoys taking everyday complications, and finding the newest, most productive ways to execute the tasks.All stories by: Abby Yetter