3 Easy Marketing Updates For Your Image
Every few years, it is good for a company to get a fresh new look to stay relevant. It is easy to get overly comfortable with what has been working, and forget that if you don’t stay with the times, you can get left behind. Here are three easy marketing updates you can make to revamp your company’s image.
1. Updated Logo
Hire a professional graphic designer to take a look at your current logo and see how they can put a more modern spin on it. Sometimes a change in color or layout is all you need to make something old look new again!
2. New Business Cards
With an updated logo should also come new business cards. Show off your company’s fresh look with business cards that reflect your changes. Have a pro design cards that show off your new logo with a nice, clean, readable font and a nice heavy stock with staying power. Make them into something that is too cool to throw away!
3. Fresh Menus or Brochures
Your prices change and so does what your customers want. Edit and update your menu and brochures every year or two to keep up with changes and cost adjustments. Not only will it help your customers to know exactly what you can offer them, but it will help keep your look clean and fresh. Have your designer use the same theme as your business cards and your new logo to create a consistent image that everyone will recognize immediately. Keep them clean, modern, and easy to read! You want them to be a solid representation of what you can offer.
These alterations are ones that can be done with little time and money invested but produce a big return! Give your company a quick, effective facelift. A fresh image is key to keeping ahead of the curve and having a successful business.
Abby Yetter is the CEO and Chief Consultant of Bright Ideas Small Business Solutions, LLC. She is a driven, enthusiastic businesswoman, with a talent for organizing the chaotic, and branding the unfamed. Abby strives to use her creativity, and experience, to solve the many problems of small businesses. With a background based in customer service management, social media, technological organization, sales, marketing, and customer experience specialties, she enjoys taking everyday complications, and finding the newest, most productive ways to execute the tasks.All stories by: Abby Yetter