The Real Benefits of Social Media Marketing
Social media is a crucial part of any complete marketing plan. While some business owners may question the need for social media marketing, the advantages of a well-executed, professional campaign are undeniable. Here are just a few of the benefits your business can get from great social media marketing:
Making sure people know that your brand exists is the first step to getting customers. Social media is a great way to get your name out there! In America alone, there are over 210 million social network users. If that many people are in one place, shouldn’t your company go advertise where they are? (Hint: The obvious answer is “yes!”)
Today’s consumers, especially Millennials, “prefer to do business with corporations and brands with pro-social messages, sustainable manufacturing methods, and ethical business standards.” People like to buy from companies they trust, and social media is a great place to share ideas, and your company’s stances and causes. By being transparent about company events, ideas, and information, consumers will begin to trust your company!
Social media is also an excellent place to share industry knowledge and tips for your clients! By using your platform to share your company’s expertise, you can place yourself as an industry leader and influencer. This not only will bolster your reputation with other companies in your industry, but also with customers who will know that your company is on the cutting-edge!
Social media is an excellent way to get feedback from customers, and they are more than happy to interact with you! 70% of consumers believe that social media has improved brands’ accountability by encouraging transparency. Use the messaging features of each platform to contact customers who may raise issues or file complaints, and use the opportunities so that your company can learn and grow.
Social media is a constant in the lives of consumers. 66% of internet users access Facebook, 25% access Instagram, and 20% access Twitter multiple times per day. That means that your business has multiple opportunities on every platform, every day, to introduce your brand to new customers! Stay in the front of their minds by posting at appropriate times and on the best days to reach your audience.
Finally, social media can help your business develop leads for sales and new client relationships. If you are selling products, you can feature them on your social media pages and increase their sales and your website traffic. If you are a service-driven business, your reviews and testimonials, as well as influential posts, on social media can go a long way to helping customers make a buying decision and choose you!
If you aren’t taking advantage of the opportunities social media can bring your company, you are doing your business a disservice! These are just some of the benefits that social media can bring to your marketing campaign. So, be sure to use a social media professional to make your company’s impact unforgettable!
Abby Yetter is the CEO and Chief Consultant of Bright Ideas Small Business Solutions, LLC. She is a driven, enthusiastic businesswoman, with a talent for organizing the chaotic, and branding the unfamed. Abby strives to use her creativity, and experience, to solve the many problems of small businesses. With a background based in customer service management, social media, technological organization, sales, marketing, and customer experience specialties, she enjoys taking everyday complications, and finding the newest, most productive ways to execute the tasks.All stories by: Abby Yetter