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Abby Yetter

How to Pick Your Domain Name

Your domain name is crucial to your marketing plan. If your web address is too long, nonsensical, or inappropriate, your customers will have a terrible time remembering it or trying to find you. Here are some tips to make sure you pick the best domain name possible! The Rules Don’t make it too long. –…

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The Real Benefits of Social Media Marketing

Social media is a crucial part of any complete marketing plan. While some business owners may question the need for social media marketing, the advantages of a well-executed, professional campaign are undeniable. Here are just a few of the benefits your business can get from great social media marketing: Brand Awareness Making sure people know…

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3 Easy Marketing Updates For Your Image

Every few years, it is good for a company to get a fresh new look to stay relevant. It is easy to get overly comfortable with what has been working, and forget that if you don’t stay with the times, you can get left behind. Here are three easy marketing updates you can make to…

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What To Do About the Facebook Changes

Last month, Mark Zuckerberg announced that Facebook is changing its news feed algorithm to emphasize content coming from “friends, family and groups.” “As we roll this out,” Zuckerberg said, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions…

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Bootstrapping Tips for Startups

Starting a business on a shoestring budget can be a challenge. But there are plenty of ways that you can stretch your dollars and make the most of them. Here are a few tips to successfully bootstrap your startup! Share Office Space If you can’t work from home and need a physical office space, consider…

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How to Improve Your Work-Life Balance

People often want to achieve work-life balance, but can’t find a way to succeed. There are many steps you can take to create the equilibrium you crave between the personal and the professional. Start with the following ideas, and see what other changes you are inspired to make! Be Organized Use your calendar, scheduling and…

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6 Ways to Promote Gender Equality in the Workplace

2017 was the year of the woman. From the Women’s March to the #MeToo movement, women finally began to get a say in the behaviors and actions that negatively affect their everyday lives- and people started to listen. America must continue to listen and work toward equality in all areas, but here is what you…

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How to Succeed in 2018

A new year is coming, and we want it to be your best one yet! It is important to go  into it with the right attitude and mindset, and a solid plan you can stick to. Here are a few tips to get you off to a great start. Stay Organized If you aren’t an…

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Holiday Marketing 101

The holidays are a make-or-break time for small businesses, so you need to be prepared to bring in as much income as possible. Without proper marketing and preparation, your numbers will suffer. Here are some sure-fire ways to use effective marketing strategies to maximize your holiday sales potential! Black Friday This is one of the…

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3 Terrific Time-Tracking Apps for Freelancers & Teams

It can be easy to lose track of time when you and your team are working on a project. The problem is that time is money, and when you aren’t tracking everyone’s hours correctly or effectively, you are unable to discern how much time you might be wasting on certain tasks. Check out these three…

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