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Abby Yetter

5 Steps to Turn Your Business Idea Into A Reality

Do you know how many people try their hand at entrepreneurship each and every month? About 550,000. The good news is, with the right business idea, there’s plenty of room for success – even if the competition is that intense. So what happens when you’ve got that awesome idea, but you’re just not sure where…

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Why Employers Should Ban the Box

As of today, 33 states and over 150 cities and counties in the U.S. have adopted “ban the box” laws. If you don’t already know, “ban the box” initiatives refer to eliminating the checkbox on job applications that asks whether a candidate has a criminal history or has been convicted of a felony. These public…

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How to Price Your Services

Pricing out services you sell can be tricky. You want to be high enough to cover your time and all of your costs, but you don’t want to be so low that people think you must be terrible at your craft, or your business isn’t totally legit. So how do you find that sweet spot?…

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How to Pick Your Domain Name

Your domain name is crucial to your marketing plan. If your web address is too long, nonsensical, or inappropriate, your customers will have a terrible time remembering it or trying to find you. Here are some tips to make sure you pick the best domain name possible! The Rules Don’t make it too long. –…

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The Real Benefits of Social Media Marketing

Social media is a crucial part of any complete marketing plan. While some business owners may question the need for social media marketing, the advantages of a well-executed, professional campaign are undeniable. Here are just a few of the benefits your business can get from great social media marketing: Brand Awareness Making sure people know…

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3 Easy Marketing Updates For Your Image

Every few years, it is good for a company to get a fresh new look to stay relevant. It is easy to get overly comfortable with what has been working, and forget that if you don’t stay with the times, you can get left behind. Here are three easy marketing updates you can make to…

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What To Do About the Facebook Changes

Last month, Mark Zuckerberg announced that Facebook is changing its news feed algorithm to emphasize content coming from “friends, family and groups.” “As we roll this out,” Zuckerberg said, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions…

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Bootstrapping Tips for Startups

Starting a business on a shoestring budget can be a challenge. But there are plenty of ways that you can stretch your dollars and make the most of them. Here are a few tips to successfully bootstrap your startup! Share Office Space If you can’t work from home and need a physical office space, consider…

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How to Improve Your Work-Life Balance

People often want to achieve work-life balance, but can’t find a way to succeed. There are many steps you can take to create the equilibrium you crave between the personal and the professional. Start with the following ideas, and see what other changes you are inspired to make! Be Organized Use your calendar, scheduling and…

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6 Ways to Promote Gender Equality in the Workplace

2017 was the year of the woman. From the Women’s March to the #MeToo movement, women finally began to get a say in the behaviors and actions that negatively affect their everyday lives- and people started to listen. America must continue to listen and work toward equality in all areas, but here is what you…

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