Social Media

The Real Benefits of Social Media Marketing

Social media is a crucial part of any complete marketing plan. While some business owners may question the need for social media marketing, the advantages of a well-executed, professional campaign are undeniable. Here are just a few of the benefits your business can get from great social media marketing: Brand Awareness Making sure people know…

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What To Do About the Facebook Changes

Last month, Mark Zuckerberg announced that Facebook is changing its news feed algorithm to emphasize content coming from “friends, family and groups.” “As we roll this out,” Zuckerberg said, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions…

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Social Media graphic with colorful hands
4 Ways to Better Manage Your Social Media Marketing

As a small business owner, your time is precious. Your social media marketing is crucial to the success of your company and your brand recognition, but it can also be a major consumer of your time. Here are four ways you can better manage your social media marketing and reclaim your time! 1. Put It…

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Bright Ideas Small Business Academy
Entrepreneurs Gain A New, Affordable Learning Opportunity

Today, Bright Ideas Small Business Solutions is launching our online learning platform, the Bright Ideas Small Business Academy. The product is an affordable, intuitive, educational system that helps small business owners expand their knowledge in subjects like social media marketing, banking and bookkeeping, and human resources to master business ownership. Abby Yetter, the CEO and Chief…

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Net Neutrality
Why Net Neutrality is Crucial for Your Small Business

Net neutrality is “the idea, principle, or requirement that Internet service providers should or must treat all Internet data as the same regardless of its kind, source, or destination.” Thus, no matter if you are a one-person operation with a website that is primarily for local customers or a multinational conglomerate that serves millions, your sites are…

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The Truth About Why Your Business Needs to Be Online

Let’s face it. We now live in a world where there is one answer to every question: “Google it.” In these increasingly technological and social times, businesses need to recognize that they need to go to where their customer are: the web. Your business needs to have an online presence, and here’s why… Search Engine…

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