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How to Pick Your Domain Name

Your domain name is crucial to your marketing plan. If your web address is too long, nonsensical, or inappropriate, your customers will have a terrible time remembering it or trying to find you. Here are some tips to make sure you pick the best domain name possible! The Rules Don’t make it too long. –…

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The Real Benefits of Social Media Marketing

Social media is a crucial part of any complete marketing plan. While some business owners may question the need for social media marketing, the advantages of a well-executed, professional campaign are undeniable. Here are just a few of the benefits your business can get from great social media marketing: Brand Awareness Making sure people know…

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3 Easy Marketing Updates For Your Image

Every few years, it is good for a company to get a fresh new look to stay relevant. It is easy to get overly comfortable with what has been working, and forget that if you don’t stay with the times, you can get left behind. Here are three easy marketing updates you can make to…

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What To Do About the Facebook Changes

Last month, Mark Zuckerberg announced that Facebook is changing its news feed algorithm to emphasize content coming from “friends, family and groups.” “As we roll this out,” Zuckerberg said, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions…

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Holiday Marketing 101

The holidays are a make-or-break time for small businesses, so you need to be prepared to bring in as much income as possible. Without proper marketing and preparation, your numbers will suffer. Here are some sure-fire ways to use effective marketing strategies to maximize your holiday sales potential! Black Friday This is one of the…

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How Do You Know If Your Company Needs to Re-Brand?

You’ve had the same logo and slogan for a few years now- or maybe you’ve had them for 15 or 20. They’ve been working just fine, so how do you know if your company really needs to re-brand? Let me tell you. Public Relations Problems One of the top reasons to re-brand is if your…

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